About Dime
My quest for clean beauty has taken me on a deep dive, raising numerous questions. Do clean products compromise effectiveness? Should I prioritize natural formulations? And what about the packaging itself?
I feel a sense of relief knowing that amidst all this uncertainty, there are brands like Dime Beauty that encompass everything. With an emphasis on clean, cruelty-free formulations, their skincare line prioritizes what truly matters: inclusivity, affordability, and sustainability—all while ensuring effectiveness.
A recent study underscores the significance of utilizing natural and safe ingredients in cosmetics, which is where Dime Beauty excels. The research emphasizes the necessity of moving away from traditional fossil-based components towards bioactive ingredients that are safe, effective, and sustainable.
The brand has garnered attention in prominent beauty and fashion publications such as Vogue, Glamour, Vanity Fair, Harper’s Bazaar, Elle, and Hypebae. During my preliminary research for this Dime Beauty review, I found that the company is also quite active on social media, boasting 119K followers on Instagram.
Founded in 2018 by the husband-and-wife duo Baylee and Ryan Relf, Dime Beauty was created to offer clean skincare solutions addressing real-life challenges faced by women. Baylee, an esthetician, and Ryan, a product development expert in the beauty industry, leveraged their industry connections to begin collaborating with top-tier chemists on innovative formulas.
With the beauty industry now flooded with brands claiming to be 100% clean, how can you determine which one is right for you? Fear not, this Dime Beauty review is designed to assist you. Here, I will provide a comprehensive overview of the brand, its bestsellers, ratings, promotions, and more to help you decide if Dime is worthy of your investment.
Dime Pros and Cons
Pros
- The use of natural and plant-derived ingredients such as vitamin C, hyaluronic acid, retinol, niacinamide, and botanical extracts can enhance both the appearance and health of the skin.
- A diverse selection of clean, vegan, and cruelty-free skincare products, cosmetics, as well as wellness and anti-aging solutions.
- Biodegradable packaging options are available.
- Ingredient lists are transparent and rated according to EWG standards.
- More affordable price points in comparison to some other premium skincare brands.
- An installment payment option is offered through Afterpay.
- Numerous positive reviews from satisfied customers.
- A 15% discount on the first purchase is available for those who sign up for the mailing list.
- Subscribing to a product allows customers to save 15% on every order.
- Free shipping is provided for US orders over $49.
- International shipping is also an option.
- A 60-day satisfaction guarantee is in place.
Cons
- Dime Beauty products may have limited availability in certain countries or retail locations.
- Not every product may be suitable for all skin types or concerns, and some ingredients could lead to irritation or negative reactions.
- There is limited information regarding the sourcing and sustainability of the ingredients used in Dime Beauty products.
- Some may find the price points to be high compared to other skincare brands.
- The cosmetics line is relatively small.
While shopping for skincare, I often find myself questioning what it truly means to be clean in a market where the term is frequently misused. In my review of Dime Beauty below, I will thoroughly examine some of the brand's signature products to determine if they meet the company's claims.
5 Top-Selling Dime Beauty Products
As you age, your skin undergoes changes, leading to various concerns that need to be addressed at different stages of life. In this Dime Beauty review, I will explore several products from the brand that cater to a range of skin issues.
Dime Super Skin Toner
Coenzyme Q10 (or CoQ10 for short) is a naturally occurring nutrient in our bodies that helps maintain the pH balance of your skin. Honestly, with such a helpful companion, I’m eager to utilize all the benefits it offers.
As I continued reading, I learned that the Super Skin Toner provides this newfound friend with an enhanced boost, allowing it to keep my skin smooth, balanced, and clean.
Infused with pollution-fighting witch hazel and hydrating cucumber fruit extract, this Dime Beauty toner not only moisturizes and cleanses the skin from within but also offers protection against damage. You can purchase it for $24 as a one-time buy, or opt for a subscription to receive it every 30-90 days at just $20 per order.
Dime Power Patch
I recall a time when toothpaste was my go-to solution for eliminating pimples, leaving me with a minty-fresh face instead of clear skin. Thankfully, there’s no need to rely on that old remedy anymore; the Dime Beauty Power Patch is your new straightforward yet effective solution for combating blemishes.
Designed with deep-penetrating salicylic acid, bacteria-fighting clove oil, and antioxidant-rich Vitamin A, these easy-to-use adhesive patches target redness and swelling right at the source while remaining gentle on your skin. Say goodbye to blemishes with the Power Patch for $18, or just $15 with a subscription.
Dime Eyelash Boost Serum
Like many women, I wasn’t naturally endowed with long lashes. Naturally, the numerous layers of mascara I applied resulted in a spidery, somewhat alarming appearance. Then I discovered lash serum. It turns out, it can genuinely enhance the appearance of my lashes, making them look lush on their own.
The Eyelash Boost Serum incorporates collagen rich in amino acids and a distinctive peptide blend to boost the protein responsible for hair growth, making those fragile and often too sparse follicles on our eyelids longer, stronger, and healthier.
Safe for daily application, this Dime Beauty lash boost serum can help your lash and brow gardens flourish once more. Purchase it for $44, or subscribe and pay only $37.
Dime Thirsty Face Mist
Do you find yourself reaching midday only to feel as if your face is parched? The Thirsty Face Mist can remedy that! I refer to it as Gatorade for the skin because it utilizes electrolytes to attract moisture, hydrating your face with each invigorating spritz.
To enhance its benefits, this Dime Beauty face mist also includes meadowfoam oil, which helps to protect and soothe your skin. Additionally, it contains sea buckthorn oil, an anti-inflammatory that can be effective against acne, swelling, and redness. The Thirsty Face Mist is priced at $24 ($20 with a subscription).
Dime Dewy Day Cream
During my office hours, applying moisturizer in the middle of the day was not a top priority for me. However, with the drying effects of air conditioning, my skin craved it. The Dewy Day Cream is essential for combating workday dryness.
Quickly absorbed, it provides the midday hydration and balance you require, making you appear revitalized, invigorated, and prepared to tackle that afternoon slump.
Additionally, the vitamin-rich rosehip oil in this Dime Beauty day cream has been proven to help diminish visible signs of aging, redness, and even scarring. Maintain the fresh look you had in the morning with the Dewy Day Cream priced at $34 (for a one-time purchase) or $29 (with a subscription).
Is Dime Beauty A Clean Brand?
After thorough research, I can assert that Dime Beauty is indeed a clean brand, as it meets the stringent standards set by the EWG. Furthermore, the brand's website provides a complete list of ingredients for every Dime Beauty product, along with the individual EWG harmfulness rating for each. As someone who prides themselves on being a clean beauty enthusiast, this is extremely important to me.
Curious about what it excludes? Dime Beauty also keeps a comprehensive list of all potentially harmful ingredients that are absent from any of its products here.
Dime Reviews: What Are Customer Opinions?
I understand that Dime’s products are clean—but do they actually deliver results? In this review of Dime Beauty, I aimed to find out by gathering customer feedback from both the brand's website and various third-party platforms.
To start, let’s examine a random selection of its products and see how they are rated by reviewers on dimebeautyco.com:
- Eyelash Boost Serum—4.6/5 stars from 4,602 reviews
- The Works—4.9/5 stars from 2,300 reviews
- Luminosity Eye Serum—4.8/5 stars from 771 reviews
- Volume Mascara—4.4/5 stars from 674 reviews
Not too bad! Now, let’s take a closer look and read some genuine customer feedback. Since I like the name, let’s begin with Luminosity. This calming, wrinkle- and puffiness-reducing eye serum from Dime Beauty received high praise from users, including one who said:
“I’ve been using this for the past two months and I’ve really seen a difference. My eyes appear brighter and I wake up visibly less puffy around the eyes!”
With a rating of 4.9/5 stars from 267 reviews, the Dime Beauty Night Cream also proved to be a favorite. “This cream applies easily, leaves no oily residue, and my skin looks and feels fantastic the next morning,” remarked one user, a sentiment echoed by another: “Loving this night cream. It’s lightweight and absorbs quickly. It doesn’t feel heavy or greasy.”
Focusing on one of the products highlighted in this Dime Beauty review, the Power Patch boasts a rating of 4.8/5 stars based on 805 reviews. Customers were thrilled with how this product elevated blemish-fighting to a new level. One user shared:
“I tried the power patch for the first time and am in love! These little drops of magic are amazing. My trouble areas disappeared overnight. I have NEVER had a product work so well. Being somewhat pricey, I was hesitant, but soooo glad I splurged!”
What are the thoughts on the brand’s cosmetics? The Dime Beauty Volume Mascara boasts an impressive rating of 4.4 out of 5 stars based on 674 reviews. Customers have noted that this product offers all the advantages of mass-market makeup while adhering to a 100% clean formula, as highlighted in the following feedback:
"I have short lashes. I’ve tried other clean brands, but none compare to this one regarding ease of application, durability, and removal. I actually receive compliments on my lashes now!"
Next, I’ll explore the brand’s reputation on third-party platforms. Another popular item from Dime Beauty, the Eyelash Boost Serum, has received a rating of 4.5 out of 5 stars from 55 reviews on Amazon. One satisfied customer remarked:
"I love this product! It doesn’t irritate my eyes like other products I’ve used. Not only does it promote rapid growth of my lashes and eyebrows, but I’ve also noticed they are stronger and don’t fall out!"
Lastly, I came across a review on The Advice Sisters blog by author Alison Blackman, who discussed three of the brand’s offerings—the Gentle Jelly Cleanser, Hyaluronic Acid Serum, and the Dewy Day Cream. She summarized her findings as follows:
"There’s much to appreciate about Dime Beauty, although none of the products are priced at a dime. The cleanser performed well and was enjoyable to use; I liked the serum, which left my skin feeling instantly soft and hydrated; and the moisturizer absorbed quickly, allowing me to apply sunblock and foundation without delay."
"If you’re in search of clean beauty at reasonable prices, Dime Beauty might just be…priceless!"
After reviewing a limited number of negative comments regarding Dime Beauty (primarily concerning products not meeting expectations—body chemistry, folks—what can you do?), I would conclude that more customers are satisfied with their purchases from this brand than dissatisfied.
Is Dime Worth It?
To summarize my thoughts on this Dime Beauty review, I would say—absolutely! From the information I gathered, Dime meets the criteria for being a clean brand. Its ingredients are EWG-certified, and the company is open about every component included in its products.
As the customer reviews mentioned earlier confirm, its products deliver on their promises in 99.99% of instances. Although the price may be somewhat high for those accustomed to drugstore prices, I believe the quality (and the cleanliness) of these products justifies the investment.
Where to Buy Dime
After exploring various options, I discovered that the best range of Dime Beauty products is available on the brand's official website, dimebeautyco.com. Some items can also be purchased on Amazon and, for customers in Canada, on Zennkai.




